Increase Your Proposal Success Rate
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proposals that Gain more business
When writing a proposal, there are always many items that you want to include, products or services you could offer that would be perfect for your customer. But your customer will not read through a long list of details, you have to focus on what matters most to them and express that in a way that will motivate the customer to choose you. That means not only selecting your most important attributes, it means communicating them in a clear and motivating way. This is where you need a process to uncover your most motivating offer to the customer and express that in the most compelling way. Something we call Motivational Narrative.
Motivational narrative
interactive Training course
We conduct two interactive 1-day workshops, tailored to your specific needs, with members of your team involved in proposal preparation and writing.
what delegates will learn
- What Motivational Narrative is
- What Motivational Narrative is and how to recognise it
- Techniques to uncover those product or service attributes of your business most suited to your customer’s challenges
- How to turn those attributes into meaningful customer-orientated benefits
- How to prioritise the most motivating benefits
- How to unlock the creative mind and generate ideas that motivate the reader
- How to express ideas in a compelling way
- How to write persuasive Executive Summaries
Delegates will also receive a Handbook tailored to your business covering the theory and techniques used to create Motivational Narrative.